OUR HISTORY
PRO Marketing Links was founded in McKinney, Texas with a simple belief: take care of people, do excellent work, and build relationships that last.
Founded in McKinney, Texas. Based in Dallas. Serving clients nationwide.
THE FOUNDATION
PML was founded by Kerry Cassuto, who built the company one relationship at a time. Chambers of commerce, education foundations, nonprofits, local businesses, authors, professionals and entrepreneurs trusted PML because the work was personal and the commitment was real.
Kerry’s son, Jason Cassuto maintains that successful philosophy that was uncomplicated: take care of people, and people will take care of you. That belief became the backbone of the company and still shapes how PML works today.
THE TRANSITION
Jason’s vision of PRO Marketing Links : Maintaining his father’s foundation by cultivating an environment where employees feel deeply valued and supported, the business inspires high engagement and exceptional service to the existing customer portfolio, which in turn drives long-term customer loyalty and community trust. Ultimately, this philosophy transforms the enterprise into a resilient, generational community institution where shared prosperity directly fuels commercial success.
THE NEXT CHAPTER
Long-term relationships still matter more than transactions. Clients stay because they know there is a real person accountable for the work.
Websites became ecosystems. Search became AI-assisted discovery. PML expanded with the technology without losing the human side.
When Jason Cassuto took over full ownership and operations, the goal was not to erase what came before. It was to protect what worked and push the company forward.
WHERE PML IS TODAY
Today, PML helps organizations build, modernize, manage and grow their digital presence across websites, hosting, search, branding, social media, digital marketing, AI-powered solutions, applications and ongoing support.
The tools are more advanced. The expectations are higher. The work moves faster. But the standard is still the same: understand the client, communicate clearly, execute with precision, and stay involved long after launch.
OUR PHILOSOPHY
PML believes progress should build on what is already valuable. We protect the equity a business has earned, modernize what needs to change, and create systems that can keep evolving as the organization grows.
Vision → Precision → Innovation → Overdelivery → Long-term support
If you’re looking for a digital partner who understands the technology without losing sight of the people behind the business, start a conversation with PML.
